About PackageX
PackageX automates data entry and manual logistics processes for receiving, inventory, and fulfillment in buildings, warehouses, and stores. It uses advanced AI scanning, flexible bolt-on apps, and APIs to drive exceptional workforce productivity, fulfillment efficiency, and real-time visibility.
About the role
This critical role, reporting to our Director of Marketing, will shape PackageX's content strategy to drive thought leadership and accelerate growth in the logistics industry. You’ll create high-impact content to elevate brand awareness, engage target accounts, and support sales at every stage of the customer journey. This role offers the opportunity to craft compelling narratives that resonate with our audience, enabling sales teams with powerful collateral while helping us build strong, lasting relationships with customers.
The ideal candidate thrives in a fast-paced, collaborative environment and brings a strategic mindset paired with hands-on execution. If you're ready to push boundaries, make a measurable impact, and be part of shaping the future of logistics, we’d love to hear from you.
Let’s innovate the logistics space together!
In this role, you will:
- Create and manage diverse content, including blogs, case studies, white papers, newsletters, and email campaigns, tailored to customer pain points and SEO goals across all key organic channels.
- Plan and produce compelling video content such as product demos, educational clips, testimonials, and webinar repurposing to enhance engagement.
- Optimize content with targeted keywords, link-building strategies, and multi-channel distribution to drive organic traffic and improve SEO rankings.
- Develop lead-generating content like webinars, landing pages, and CTAs, ensuring alignment with pipeline growth and revenue objectives.
- Collaborate with cross-functional teams to align on strategy, execute projects, and report on content performance and ROI.
- Manage content processes, including newsletter production, advocacy programs, external collaborations, and documentation to maintain consistency and visibility.
- Collaborate closely with the growth team and product marketing team to manage and maintain content for key campaigns and customer marketing nurturing.
- Evaluate content performance data and optimize content accordingly to help hit targets.
We are looking for someone who has:
- Minimum 3-5 years of experience in content marketing and content strategy role at a B2B SaaS startup.
- Experience writing for technical audiences and personas at enterprise companies is a big plus.
- Experience flexing creative muscle to surface thought leadership narratives and brand messaging from sales - org data and cross-functional collaboration.
- A proven problem solver with an analytical mindset who can be scrappy and test, and learn quickly.
- Exceptional cross-functional collaboration that is action-oriented and receptive to feedback.
- Experience writing for technical audiences and personas at enterprise companies is a big plus.
The compensation range for this role is:
The comp for this position is $75,000-$95,000 CAD annualized compensation. The final offer will be determined based on permissible, non-discriminatory factors such as skillset, experience, and geographic location.
What can you expect from the application process?
All applications will be reviewed by the People team who will reach out to shortlisted candidates. Across various interview rounds you'll speak with hiring manager, other functional heads and with our CEO. We want to have an open discussion about your work and how we can be a great fit for each other. The process may also involve an assessment or presentation relevant to the role. All offers are subject to satisfactory reference and background checks.
We are an Equal Opportunity Employer and consider applicants without regard to race, color, national origin, gender, sexual orientation, genetics, age, marital status, veteran status, disability status, or any other basis forbidden under federal, state, or local law.
